Small Business Consulting - My Experience

I earned a degree in Marketing in 1985 from Appalachian State University.  Full of ambition, I began my career at Long, Haymes & Carr Advertising and spent almost ten years designing marketing and media plans for clients including Hanes Underwear, Wachovia Bank, Holly Farms Chicken, and the local McDonald's co-op.

I left the ad agency to work for A.C. Nielsen, where I analyzed consumer data and presented marketing recommendations for clients such as Lance Crackers, Pictsweet Vegetables, Slim Jim Meat Snacks, and several others.

After working for a large corporation, I decided to spend more time with my family and local community.  With a partner, I opened and operated a small coffeeshop in Lake Wylie, SC.  I personally developed the marketing program, managed the bookkeeping (including payroll and taxes), and worked in the shop as a barista extraordinaire!  I developed a love and respect for small business, and wanted to share my knowledge and skills to make other small businesses successful. 

We sold our profitable coffee shop in 2007, and I began a career in small business marketing.  Working with The Lake Wylie Man, I developed skills in website design and internet marketing. I've used these skills to serve other clients such as Rainwagon IrrigationClawson's Dock Builders, and community organizations such as Lake Wylie Information.  I've also set up bookkeeping and account management systems for construction companies, retail establishments, and business owners.

Marketing and Advertising

As a marketing consultant, I can help you understand how to serve your customers in the most effective way.  We'll explore opportunities to expand your customer base, increase sales to your current customers, define your competitive advantages and disadvantages, and design an overall marketing and advertising plan.Just need some help in advertising?  Image building or immediate action:  I can help you build print advertisements that work.  We can put together an annual plan or a one-time advertisement to meet your objective.

Writing and Proofreading

Need a newsletter, an analytical report, blog, or press release?  I have extensive experience in writing.  I am currently a freelance writer for Lake Wylie Today magazine, and have written and edited many business newletters and reports as well as informal blogs and anecdotes.  I can craft diplomatic responses to tense situations, put positive spin on result reports, and explain difficult concepts concisely and simply.  I'll be happy to provide references and samples.

I am proficient in Microsoft Powerpoint, Publisher, Word, plus Apple Pages, Keynote.  Reasonable rates, no project too small.

About My Work

Small Business Marketing, Photography, Writing

Jan Todd 803-242-6462